The average attention span of a human being is just 8 seconds.
But what does this have to do with buying a street food stall?
It turns out quite a bit. Let me quickly explain.
You’ve got an awesome menu which will make people’s taste buds explode, that’s enough for your business to succeed, right?
It doesn’t seem fair, but having great tasting food isn’t always enough for a street food vendor to succeed.
I’m going to let you in on a secret though. This secret will help you know how to buy a street food stall that gives you an edge over your competition.
It’s called AIDA.
You see, there’s a proven formula that the world’s big advertising agencies use to get people to buy things – and it works!
Let’s put it to the test right now with this image of a project we just completed.
Unless you’ve seen this picture before, I’m certain it got your ATTENTION.
Why? Because it’s a shipping container that’s been converted into a pop-up street food outlet. That’s unusual.
Use this simple technique to skyrocket your chance of street food business success
Ok, let’s go back to that secret formula called AIDA. Here’s what it stands for:
A – Attention (get the buyers attention)
I – Interest (create an interest for the buyer in your product)
D – Desire (tap into their desires)
A – Action (tell them how to get it)
These are the 4 steps that savvy marketers use to sell products to people, and it all starts with ‘A’ for attention.
See where I’m going with this?
Having a street food stall that stands out from the crowd is an easy way to help you get people’s eyeballs on your business.
Rob Machin who manages the Bleecker Street unit said ‘I just love the look of it, people are taking photos all the time’.
So what’s the message here?
There are many street food stall design options out there, but try to think about how you can make yours attract attention.
It doesn’t have to be a converted shipping container of course, but the point is that it should stand out in some way.
Picture it, a customer gazes at your food stall because it caught their eye – and is then suddenly captured by the irresistible aromas wafting out.
That’s a powerful combination likely to have them reaching for their cameras and wallets at the same time.
Think of it like this…
Having a street food stall that stands out is a bit like turning up to a fancy dress party in the most outrageous costume. Everybody wants to talk with you.